My Summer Lair Chapter #100: Remember Run-D.M.C.’s huge old school hit My Adidas?
At the time that was a novel way to promote the shoes and the 3 Stripes Brand. Cut to today and companies and design agencies like Jam3 use augmented reality (think Pokémon GO but for sneakers) at non-traditional retail settings like ComplexCon.
The first half of my conversation with producer Michael Dobell explores how his agency Jam3 partners with companies like adidas to tell stories and provide fantastic experiences for sneakerheads.
It is a unique collaboration-slash-smoothie of consumers, corporations and technology. We spoke at the Interior Design Show which is why our time was limited but thankfully Michael agreed for a follow up interview: this stuff is so fascinating I want to get deeper into it.
For the second half I visited Michael at Jam3 and after I got the sweet tour he and I elaborated on themes from our Interior Design show conversation: from delicious chicken wings to their latest work with Postmates (it’s a robot that brings you food! The future isn’t just incredible…it’s delicious!)