My Summer Lair Host Sammy Younan interviews Michael Dobell Head of Production at Jam3 a design & experience agency that partners with adidas.
We’ve lived through the East Coast-West Coast rivalry, the Cola Wars, a couple of battles for Late Night and now it appears in 2016 we’re in the early stages of The Sneaker Wars: adidas vs Nike. Which for the most part has been a cold war:
Sammy Younan
Girth Radio Presents…
In 1925 Al Capone at 26 became the new Boss of a sprawling criminal network. At the height of his seven year mob-reign Capone seemed untouchable. Keyword: seemed. A lot can happen between today and tomorrow.
As a modern Eliot Ness adidas’ is facing their untouchable Al Capone in Nike. Nike is…well, Nike and they own about half of the market share of fresh kicks. adidas is facing a daunting task: Nike seems untouchable.
READ ON “Illuminated Chronicles: adidas – Your Future Is Not Mine” »